{"id":706,"date":"2014-02-18T03:36:24","date_gmt":"2014-02-18T03:36:24","guid":{"rendered":"http:\/\/thebottlefarm.com\/ProjetsThoughts2\/?p=706"},"modified":"2017-12-07T20:22:49","modified_gmt":"2017-12-08T01:22:49","slug":"review-audacity-hops","status":"publish","type":"post","link":"https:\/\/www.thebottlefarm.com\/wpbottle\/review-audacity-hops\/","title":{"rendered":"Review: Audacity of hops"},"content":{"rendered":"

Sorry, yet another book review, the good news is I am on track for my reading goal. The Audacity of hops<\/a> is not my typical read, I usually read brewing focused books. This book is about the rise of craft beer in America (the craft beer movement if you will), from the resurrection of Anchor and creation of the New Albion brewery to todays meteoric growth. It includes the many ups and downs, and side tracks along the way. It focuses on the breweries, their founders, and their business stories. It doesn\u2019t pay much attention to the accompanying industries and moguls, like Chris White, David Logsdon, or Roger Briess which provided necessary ingredients to make these breweries possible. This book is less about the brewing of beer and more about about the growth of an industry and the pitfalls of that rapid growth. It\u2019s a sizable book, at 416 pages (I read it on the kindle), but a large percentage of it is citations, bibliography, and index, it\u2019s less daunting than it initally appears. The story is told in a very loose narrative, which fits the information, but makes it less of a page turner. The chapters are concise, but the story wanders through these loosely aligned stories to give you the bigger picture. If you are looking for a general read about how many of the key players in craft beer got their start, and grew, this is a good place to start. There are more concise and definitive pieces on the formation and growth of specific brewers as told by the brewers themselves,\u00a0Brewing up a Business – Dog Fish head<\/a>,\u00a0Beer School – Brooklyn Brewing,<\/a>\u00a0and\u00a0Beyond the Pale – Sierra Nevada<\/a>\u00a0to name a few.<\/p>\n

Tom Ancitelli did a good job of capturing the larger picture of the growing market segment. As a craft enthusiast I enjoyed hearing some of the history that I\u2019d never read before. I\u2019m not old enough to remember the \u2018contract\u2019 controversy from Dateline, or remember the first craft shake out. \u00a0Learning Anchor\u2019s Liberty Ale is a centennial focused IPA, I love the hop, but the beer is not even on my radar. (Must rectify that). A tasting room, which is now a fixture in modern small breweries, wasn\u2019t a given back then. Learning how styles that Michael Jackson fomented, and Charlie Papazon\u2019s BA solidified. Makes me realize that when you are doing something revolutionary in an industry you can\u2019t look within, you need to look outside the norms to find an opportunity that others are overlooking. The book makes me also makes me want to read some of Jackson\u2019s works to learn more about the styles as they were 20 years ago.<\/p>\n

** These are links to Amazon. I do get a cut of any purchases made through my links. I\u2019m a long time user, and they typically have the best prices on books.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sorry, yet another book review, the good news is I am on…<\/p>\n","protected":false},"author":1,"featured_media":709,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[136,17,137],"class_list":["post-706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects-and-thoughts","tag-audacity-of-hops","tag-book-review","tag-history"],"_links":{"self":[{"href":"https:\/\/www.thebottlefarm.com\/wpbottle\/wp-json\/wp\/v2\/posts\/706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thebottlefarm.com\/wpbottle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thebottlefarm.com\/wpbottle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thebottlefarm.com\/wpbottle\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thebottlefarm.com\/wpbottle\/wp-json\/wp\/v2\/comments?post=706"}],"version-history":[{"count":0,"href":"https:\/\/www.thebottlefarm.com\/wpbottle\/wp-json\/wp\/v2\/posts\/706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thebottlefarm.com\/wpbottle\/wp-json\/wp\/v2\/media\/709"}],"wp:attachment":[{"href":"https:\/\/www.thebottlefarm.com\/wpbottle\/wp-json\/wp\/v2\/media?parent=706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thebottlefarm.com\/wpbottle\/wp-json\/wp\/v2\/categories?post=706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thebottlefarm.com\/wpbottle\/wp-json\/wp\/v2\/tags?post=706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}